Launching gr8insurance new logo

Gr8insurance's new logo

Logo symbolizes a company and provides an image nothing else can provide. It is one of the many important yet missed elements for many businesses. Either the company doesn’t have one or it isn’t good 

enough. I will provide some few tips on how to make a logo that can help you brand a business. It is crucial to have one for branding purposes and gives a company an identity. A company without a logo will raise questions about your business and a lost of identity.

First of all, the shape of the logo is either a make or break scenario. The shape either has to correlate with the name or relevant to your business. Best not to have your logo be something that the customer has to guess to bring out the traits of your business. Also the shape has to tie in with your business and something that sticks out so people will remember. For example, a logo for an eyeglass retailer can be an eyeglass case that is open with the eyeglass inside. It is easy to remember, sticks to the mind and the logo forces customer to remember you when they use their cases to get their eyeglasses out or placing it back in.

Color also plays an important role on catching the eyes of viewers. The color has to be catchy but not awkward for the logo. Finding the color for a logo can be hard at times to separate yourself from the competition that may have a similar logo. Just experiment the colors and see what you like or better yet do a survey with customers and engage with them on the best color for your logo.

Once you have the logo you should register the trademark from trademark infringement. Put the logo next to your Business Name and start promoting it to create awareness and retention. Put your logo next to the name of the products offered in your business and start building brand image of your business. Logo is a must to build brand image because it conveys the qualities and thoughts of the business to the people.

Hope Gr8insurance's new logo can reach the marketing standards it aims to archive. Please comment on our new logo.


Source -http://marketingdeviant.com/
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